Client Development, Marketing, & Strategic Planning Executive

Exceptional marketing strategist with 20+ years of experience in professional services, including a decade specializing in law firm marketing. I’ve worked with firms of all sizes, crafting award-winning client development strategies, building impactful campaigns, and delivering measurable results. My background combines deep industry knowledge with a passion for helping attorneys connect with their clients in meaningful ways.

Highlights

  • Accomplished senior executive with proven ability to strategize and execute comprehensive marketing initiatives to maximize customer satisfaction and engagement and accelerate growth of a start-up.

  • Demonstrated history of providing thoughtful insights on successful execution of strategic efforts based on data and research.

  • Notable track record of transitioning third-party functions toward in-house to optimize corporate profitability, increase operational efficiency, and drive scalability.

  • Outstanding leadership talents with capacity to direct high-caliber teams, spearhead and deliver projects, as well as work cross-functionally to improve business performance.

  • Respected for developing strong, collaborative relationships with internal and external organizational stakeholders.

  • Thought leader with over two dozen speaking engagements and publications on marketing strategy.

Areas of
Expertise

  • Client Development

  • Team Leadership & Direction

  • Operations Management

  • Performance Coaching

  • Project Planning & Delivery

  • Data Analysis

  • Problem Solving

  • Strategic Planning

  • Digital Marketing

  • Workflow Optimization

  • Campaign Development

  • Relationship Building

Meet Lisa Hopkins

As the Director of Client Development and Marketing Operations for a boutique marketing agency exclusively serving law firms, I’ve managed hundreds of projects, led cross-functional teams, and provided solutions tailored to the unique challenges of the legal industry. Whether it’s developing data-driven initiatives, creating compelling client-facing materials, or enhancing visibility in competitive markets, I thrive on driving results that make a difference.

Now, I’m ready to channel my experience into a singular focus—partnering with a firm to elevate its litigation practice and deepen client relationships. Let’s connect and create strategies that resonate, perform, and stand out.