Certifications

Awards

  • 2023 Crystal Awards Finalist, Branding: New Company or Organization

  • 2023 Crystal Awards Finalist, Logo Design

  • 2019 Crystal Awards Winner, Print Collateral or Direct Marketing: Company or Organization Brochure, American Marketing Association Houston

  • 2019 Crystal Awards Finalist, Website: Blog In-House, American Marketing Association Houston

  • 2018 Crystal Awards Winner, Google Analytics, American Marketing Association Houston

Speaking
Engagements

  • Demystifying Google Ads for Law Firms, Houston Bar Association, January 2024

  • What Every Law Firm Needs to Know About SEO, Houston Bar Association, January 2023

  • The Blogging Basics: Best Practices for Your Blog, Texas Opportunity & Justice Incubator, May 2021

  • Developing a Social Media Policy for Your Law Firm, Houston Bar Association, August 2019

  • Digital Marketing Strategies and Trends, Oklahoma Criminal Defense Lawyers Association, June 2019

Publications

  • “Branding Essentials for Law Firms,” Texas BarJournal, July/August 2022 Edition

  • Listed in “Law Firm Marketing Resources for Lawyers,” Legal Practice Intelligence, October 2021

  • Quoted in “How To Measure Reputation Through Google,” PRontheGO, July 2021

  • Top 10 List, Texas Bar Today over two dozen times

  • Editor’s Pick, TechnoLawyer® SmallLaw® e-newsletter over a dozen times

Technology &
Software

  • Design and Presentation | AdobeInDesign, Canva, PowerPoint, Prezi

  • Conversion Tracking | CallRail, 1-2-3Forms, Unbounce

  • CRM/ProjectTracking | Insightly, Trello, SmartSheet, Basecamp

  • Google Suite | Google Tag Manager, Google Search Console, Google Business Profile, Google Analytics, Google Ads, Google Local Services Ads

  • Reporting | DashThis

  • SEO Tools | RankRanger, Moz, Ahrefs, Keywords Everywhere, Google Lighthouse, Clearscope, Screaming Frog

  • Social Media Applications | Facebook/Meta Business Manager, Facebook Advertising, LinkedIn, LinkedIn Advertising, Instagram, Hootsuite, Sendible

  • Content Management Systems | WordPress, SquareSpace

  • E-mail Marketing | Brevo (formerly sendinblue), Mailchimp, Constant Contact, Keap (formerly Infusionsoft), ActiveCampaign

  • Review Management | BirdEye, Podium, Review Robin

  • Accounting and RFPs | QuickBooks, NiftyQuoter

  • POS | RetailPro

Education &
Development

  • Bachelor of Arts (B.A.) in Political Science | Rice University, Houston, TX

  • Professional Development | INBOUND (Sponsored by HubSpot), Women in Leadership, Schema Markup, Page Speed & Site Optimization, How to Prioritize SEO, Auditing PPC Campaigns Amidst COVID-19, Getting Brand Color Right (Pantone Color Institute), Paid Social for Lead Generation