Marketing

Utilized leadership skills to develop team, service offerings, partnerships, and processes from the ground-up. Verified accomplishment of OKRs for all projects for 150+ clients, such as timelines for launches, quantifiable conversion rates, and overall client goals through successful delivery and execution. Elevated customer experience by collaborating with client senior partners to evaluate business objectives, formulate brand vision, and execute strategies.

  • Conducted market research and analyzed data to identify target audiences, define campaign strategy, and optimize marketing efforts.

  • Crafted brand identities for 50+ new business entities, including logo design, brand standards, print and digital materials, and voice.

  • Developed and managed marketing budgets and timelines for over 150+ clients.

  • Created business development and pitch materials, including pitch decks, case studies, brochures, and RFP responses.

  • Monitored and analyzed key performance indicators (KPIs) to measure marketing campaign effectiveness, and made data-driven decisions to optimize performance and drive growth.

  • Collaborated in the development and execution of SEO strategies to increase website traffic and drive conversions.

  • Conducted thorough technical audits of websites and resolved critical issues that improved the website's visibility and ranking on search engines.

  • Conducted A/B testing and analyzed results to optimize email and landing page performance.

  • Managed and executed marketing events, including continuing legal education (CLE) conferences, client relationship dinners, and networking happy hours.

Targeted Examples

  • Crafted and executed a multi-state marketing and advertising strategy to boost class-action lawsuit participation, resulting in 55,000 farmers engaging one of the 25+ law firms involved. Leveraged targeted Facebook advertising, direct mail, newspaper and radio ads. Lawsuit resolved with a $1.5B settlement.

  • Implemented successful local SEO strategies resulting in a 327% increase in website traffic and 174% increase in conversions.

  • Achieved consistent 6.50% CTR for a Google Ads PPC campaign for a family law firm with a limited budget, with a CPC averaging under $8.00 and a top of page rate over 60.00%.

Operations

Own control over end-to-end customer lifecycle management, new service expansion, and corporate functionable capability improvement across all organizational levels.

  • Analyzed operational efficiency to determine cost-effectiveness of insource versus outsourced segments of production, and implemented a company-side restructuring to enable long-term scalability of business and increase profit growth.

  • Enhanced revenue by 300% within 10 years and generated 500% increase in recurring monthly clientele.

  • Defined monthly, quarterly, and YOY annual company goals along with individual departments in conjunction with CEO; met or exceeded all OKRs every year.

  • Acquired and retained 40% additional clientele with existing fixed cost levels by creating workflow automation strategy.

  • Defined necessary team members to enable rapid scaling for start-up company and conducted all hiring and employee on-boarding.

  • Achieved and maintained 7% employee attrition across company history by introducing career growth opportunities and promoting staff development.

  • Developed and implemented project management methodologies, ensuring successful delivery of marketing campaigns and initiatives on time and within budget.

  • Managed all vendor relationships, negotiated contracts, and ensured deliverables were up to standards.

  • Conducted cost-benefit analysis and provided recommendations for marketing technology investments, resulting in significant cost savings and improved marketing efficiency.

  • Defined and managed marketing dashboards and reports, providing insights and visibility into marketing performance and ROI.

Testimonial

Lisa has an excellent understanding of how all marketing activities roll up to the overall marketing strategy. She can identify a client's needs, analyze the space they operate in, and develop the most effective strategy to reach the client's goals.

To help guide projects in execution, Lisa uses in-depth analysis of marketing performance to make informed decisions, adapt if necessary, and provide a clear ROI.

On top of her strategy development and data analysis capabilities, Lisa is also a joy to work with. She creates safe spaces for people to learn and develop their skills and careers.

Emma Hanes, former employee & direct report